Established by Samuel Gathumbi in 2007, Mitunguu Millers Ltd is a small cold-pressed sunflower oil processor in Kenya. Having formed the company to address a market opportunity for the oil, Gathumbi faced a new challenge in that the oil extraction and quality was below the market standard for cold pressed oils and Gathumbi was not reaching
his target consumers. During the twenty days he spent with Mitunguu in May 2009, Robert Bond assisted the host with the development of a business plan and marketing strategy. Together they addressed such issues as creating a
recognizable brand and building awareness among target consumers by focusing on the health benefits of oil as opposed to the fats traditionally used in cooking. Gathumbi developed prototypes of new product labels and a sample-sized bottle based on this assignment, and is hoping to add a full time sales person.
Demo Plot Changes Kosongochis' Lives
Four years ago, Joseph and Rosemary were introduced to CNFA’s demand creation activities by certified agrodealer Godfrey Wambwa, who was looking for a farm near the main road to set up a maize demonstration plot.
More Success and Impact
Zimbabwe: Smallholder Farmers Benefit from Demonstrations
Zimbabwe: USAID Boosts Agriculture Input Supply
Ghana: Land Title Documents Help Farmers Protect Ownership
Ghana:Land title certification helps smallholder farmers
Senegal: Through Demo Plots, Farmers Learn the Value of Improved Seeds
Kenya: DLMC Wajir Successfully Lobbied for Local Needs
Kenya: Building the Capacity of Private, Pastoral Institutions
Kenya: Grants Enable Local Businesses to Increase Profits
Angola: CNFA Farmer-to-Farmer Sends First Female Volunteer to Angola
Kenya: CNFA Agrodealers Providing Grain Storage in Rural Kenya
Kenya: CNFA Unlocks Smallholder Farmer Potential in Kenya
Kenya: From Gold to Golden Harvest
Kenya: New Agrovet Brings Farm Inputs to Kinango, Kenya
Kenya: Agrodealer Builds His Business and Shares the Wealth
Kenya: Youth Empowerment in Tana River District
Kenya: Volunteers Boost Seed and Oil Production
Malawi: Agrodealer Improves Income, Shares Expertise with Customers
Mali: CNFA Empowers Agrodealers in Mali
Mali: With Training, Mali Agrodealer Becomes Local Livestock Expert
Senegal: Diffusion of Vegetable Hybrid Seeds to Increase
Tanzania: In Your Own Words—Mary Obadia Mbwilo
Tanzania: Local Companies Transition to Export Markets
Tanzania: Farmer to Farmer Assists Citrus Farmers
Uganda: Farmer's Association Grows to Support Thousands
Uganda: American Volunteer Aids Ugandan Grain Farmers
Zimbabwe: USAID Supports Women Agrodealers in Zimbabwe
Farmer-to-Farmer Program
Click here to read about this program's impact in Africa.
