See How Ethiopia’s Livestock Market Development Celebrated World Milk Day
On June 1, people around the world celebrated World Milk Day, which originally kicked off in 2001 to focus attention on the importance of milk and the milk industry. The USAID – US Agency for International Development-supported Agricultural Growth Program-Livestock Market Development (AGP-LMD) project worked with Ethiopia’s Ministries of Agriculture and Health to increase awareness of the nutritional benefits of drinking milk and consuming dairy products.
AGP-LMD sponsored a “Question and Answer Quiz Show” featured on Saturday, June 7 on Ethiopian TV (ETV) where participants were asked questions related to milk and world milk day. More than 400 men, women and children watched the filming of the show.
AGP-LMD is part of the U.S. Government’s Feed the Future initiative to improve smallholder incomes and nutritional status in Ethiopia through investments in the meat/live animals and dairy value chains.