Aug 19, 2013
USAID CFSP and FTF Livestock Market Development Host Media Workshop
USAID’s Commercial Farm Service Program and USAID’s Feed the Future Livestock Market Development project, both implemented by CNFA, hosted a half-day training and networking workshop at their office in Addis Ababa, Ethiopia this past Thursday.
Nine different media agencies including representatives from radio, newspaper and television participated in the event. During the workshop, CNFA provided information on its current USAID funded projects and helped facilitate a discussion on how the media covers development programs. In addition, Ato Mekuria Mekasha, an assistant professor, who has years of experience in conducting mass media trainings, engaged the audience with a presentation on “Eye Catching Story Writing.” The workshop concluded with the media actively participating in a Q&A session and presented several recommendations on how development organizations can better engage the media.