The five-year Feed the Future Mali Sugu Yiriwa activity (2021-2026) aims to strengthen market systems, sustainably improve household incomes and improve the nutritional status of women and children in Mali. Sugu Yiriwa, prosperous markets in Bambara, will empower actors across the market system to affect sustainable, systemic change, with a strategic focus on vulnerable and gender- and nutrition-sensitive value chains in 46 communes in the Sikasso sub-zone.
Sugu Yiriwa will engage and strengthen market actors to achieve results across three mutually reinforcing objectives:
- Enhanced Market Access and Business Linkages: Sugu Yiriwa will multiply business linkages to facilitate development of markets that are more inclusive, dynamic and functional. Building the capacity of market actors will increase market preparedness and ensure producer organizations can meet quality and quantity buyer requirements.
- Improved Access to and Use of Quality and Affordable Inputs and Services: Sugu Yiriwa will work at the input supply system-level to reduce costs, improve quality, increase access and raise awareness among producers on the effective and efficient use of inputs and agricultural services at the farm and firm levels. Sugu Yiriwa will also build the capacity of agrodealers to promote enhanced technologies for improved access to information related to weather and prices. It will also promote improved labor-saving technologies to improve post-harvest management techniques and support the establishment of input retailer networks.
- Increased Market Demand for Consumption of Nutritious and Safe Foods: Sugu Yiriwa will conduct a nutrition and market pathways assessment to understand the factors that drive consumer food choices and diets in the Sugu Yiriwa zone of influence (ZOI). With these results, it will identify opportunities at the market and household levels to fill nutrient gaps by improving the availability, affordability, desirability and consumption of safe and nutritious foods, especially among pregnant and lactating women and children under two.
- Mali Agricultural Market Trust (MALIMARK): a Malian nongovernmental organization established in 2010 with the support of CNFA under the Alliance for a Green Revolution in Africa (AGRA)-funded Agrodealer Strengthening Program. A leader in strengthening agricultural input and service systems in Mali, and with a presence in the Sikasso sub-zone, MALIMARK will design strategies and lead implementation under Objective 2: Improved Access to and Use of Quality and Affordable Inputs and Services, facilitating the development of a more dynamic input and service sector by building the capacity of agrodealers, increasing market linkages, and improving marketing of inputs, technologies, and services.
- Helen Keller International (HKI): leverages its 20 years of experience in Mali building local capacity to prevent malnutrition by promoting resilience of market actors and vulnerable groups through social and behavior change (SBC) interventions. HKI, which also partners with CNFA on USAID Yalwa, implemented in Niger, will lead Objective 3: Increased Market Demand for Consumption of Nutritious and Safe Foods.