The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in citrus, mango, high value/off season vegetables and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector-led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together, these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani meat, HV/OSV, citrus and mango more profitable and more competitive.
Objective of the Technical Assistance
The objective of this assignment is to provide technical and management support to the AMD team in developing Feedlot Farmers Association for the growing meat industry of Pakistan. This association is needed for the feedlot farmers to get them on united platform so as to strive for common issues.
The meat value chain and the meat market in Pakistan are underdeveloped. Meat export industry is facing numerous challenges in established markets. These include the increase in production costs, increased freight charges and lack of proper grading, standardization. Furthermore, the backward supply of animals from markets (Mandies) has a below average carcass weight and quality, and both make it more difficult to compete in the high value export markets.
Meat production in the informal sector is unregulated. Despite having large number of animals, Pakistan has low per animal yield, mainly due to the absence of right animal varieties. lack of disease control are also affecting the meat sector. Trans-boundary Animal Diseases (TADs) are prevalent in the country and constitute a notable barrier for Pakistan to register itself as a meat export country.
The mechanism for controlling the meat prices in Pakistan at district and provincial level is ineffective and weak. Pakistan’s meat sector has great potential given the rising demand in both domestic and international markets. The demand for halal meat has been growing globally but to take advantage of this, high standards of quality have to be met. There is also the need to develop complete meat value chain and move towards value addition in meat market this will benefit both consumers and farmers/producers.
With organizing all stakeholders of the Meat sector on single platform and through government support and proper regulations, the meat sector can be an important source of foreign exchange earnings. Feedlot fattening is now a growing business and large number of large, medium and large scale farmers are investing in this sector to develop businesses. These feedlot farms linked with abattoirs for sourcing high quality , healthy and traceable animals will enable the industry shift to high value export market.
Technical assistance of an International Feedlot Association development Specialist is needed to develop an association through uniting feedlot farmers and value added businesses on a combine platform that would represent the stakeholders of whole industry and strive for their issues.
This STTA assignment is scheduled for a period of 30 days, during which the Consultant will develop a workable plan to develop the feedlot farmers / Meat Association in the growing Meat industry.
Estimates Level of Effort: 30 Days
- Background reading of AMD Work Plan and published studies on value chain and marketing assessments of related agriculture in Pakistan;
- Hold meetings with major feedlot farmers and processors and relevant stakeholders from public and private sector;
- Work with major stakeholders of the industry and identify ways to establish a feedlot Association in the livestock industry;
- Develop productive ideas on how feedlot owners can work together to exchange information on improved feedlot management;
- Work with feedlot owners to integrate data collected from their feedlots using software provided by the project to the cloud;
- Determine ways that as an association they can determine how to improve genetics within the industry;
- Assist feedlot owners to work together to identify high quality inputs that can used within their feedlots;
- Determine if there are economic benefits to members of the feedlot association to do group buying to reduce the cost of their inputs or to obtain inputs from suppliers that normaly would not be available because of limited demand for the products;
- Determine methods that social media can be used by the association to share market information, management techniques, new innovative technologies and regulatory changes that will enhance the industry.
- Meet with the regulatory agencies to identify governmental policies that can support to develop the association in meat sector.
- Develop the association as a representative of the farmers before the government . The association will assist in the development and implementation of the Meat grading and standards, sale and purchase of cattle and lambs on live weight basis in cattle markets, retail pricing through professional regulatory bodies and facilitation to the farmers / investors in developing feedlot businesses in the industry.
- Suggest the body of Association and its organogram, objectives and methodology.
- Suggest a sustainable financial system of the association and its services for the stakeholders of the industry.
- Assist in the registration of the association from Gov. and regulatory bodies.
- Any other tasks assigned by the COP or Senior Technical Advisor.
- Extensive international experience of having worked on Integrated Supply Chain of Meat sector.
- Requisite prior experience of working at senior level consulting assignments with donor funded projects with a focus on developing Business Association for Feedlot Fattening farmers and value added private sector business community.
- Experience of working in developing countries, especially on developing feedlot farmers association in Meat industry.
- Demonstrated ability to work in a team with interpersonal and communication skills;
- Documented report writing skills and Oral fluency in English.