Chili Oleoresin and Chili Paste Market Research Analysis

Chili Oleoresin and Chili Paste Market Research Analysis

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Project Description:

The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in citrus, mango, high value/off season vegetables and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector-led value chains that deliver competitive products to domestic and export  markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together, these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani meat, HV/OSV, citrus and mango more profitable and more competitive.

 

Background Information:

In Pakistan, Sindh has been the major producer of chilies, followed by Punjab and Baluchistan. According to the Pakistan Crop Reporting Services Statistics, in the year 2011-12 Pakistan produced 40,414 tons of red chilies on around 24,776 hectares, out of which Sindh had a production share of about 24,113 tons from an area of 13,853 thousand hectares, with an average yield of 1.74 tons per hectare. In Sindh, a small town of Kunri, once called the “chili capital of Asia” alone produces 55% of the province’s entire produce. Other cultivation hubs are Mirpur Khas, Sanghar, Badin, Tando Muhammad Khan, Khairpur, Shikarpur, and Ghotki. The main varieties from Kunri are desi, mexi, and nageena while talhari, a winter variety, comes  from Badin.

The varieties grown in Pakistan are of high quality but the country has realized only a fraction of its potential as a producer of red chilies. Sindh in particular, has recorded a decrease in chili production from its record high level in the year 2009-10. According to the Pakistan Crop Reporting Services Statistics, Sindh production in 2011-12 was only 21% as compared to total production of around 188,859 tons in 2009-10 on 74,784 hectares. Pakistani red chilies fetch lower prices than the Indian varieties, despite the market attesting to being of better quality & flavor. The decrease in production is attributed to improper harvest techniques, handling, drying and post-harvest handling.

The dried chili industry in Pakistan has previously been one of the major success stories for smallholders in semi-arid areas under low-tech irrigation. Smallholders often lack the means to improve their crops with modern methods, and dried chilies have added to their annual income. However, during the past 10 years, food safety regulations have come into play in international markets with the result of limiting the participation of Pakistani dried chilies.

The drastic decline is associated with one specific problem: Aspergillus infection in chili and the subsequent poisonous fungal metabolites generally called aflatoxins. Most export markets have specific threshold limits for aflatoxin toxicity. Around 35% of the rejections of chili exports were solely due to excessive levels of aflatoxins found in the chili from Pakistan. After the initial setback, exporters and processors, as well as national agricultural research institutions, worked hard to solve this complicated issue. The menace of aflatoxins can be brought under control through a mix of good agricultural practices and proper harvest and post-harvest management.

To provide an alternative market and confront the issue of aflatoxin in chilies and other horticulture products produced in Pakistan, AMD proposes to mobilize private sector investment in either the commercial production of chili paste or the commercial extraction of oleoresins from fresh products with a critical focus on chilies. In order to equip the Pakistani Chili industry and provide an alternate viable business solution. Supporting investments in establishing commercial processing of chilies will help streamline the supply chain, optimize profit margins, possibly increase participation of women entrepreneurs, and ultimately make Pakistani vegetable sector more profitable and more competitive.

Oleoresins are extracted natural aromatic liquid containing essential oils and resin. They are the concentrated liquid form of the spice/herbs/plants and reproduce the character of the respective spice and spice oil fully. They are obtained by the solvent extraction of the powdered dried spices with the subsequent removal of solvent or through the super critical CO2 extraction method. Oleoresins are highly concentrated and hence provide a very economical method of flavoring products. They are also easier to control for quality, cleaner than the equivalent ground spices and are more stable when heated. The main products in a spice oleoresin plant are oleoresins of chili, pepper, ginger and turmeric. The co-products are the corresponding spice oils, which are widely used in food and pharmaceutical industries.

 

Oleoresins provide a more complete flavor profile than essential oils. Further advantages are the concentration at source of the product and the minimizing of color losses (capsanthin breakdown). The color loss in paprika oleoresin is reduced to approximately 1-2 % per year only as opposed to 2-4 % per month in compressed whole pods and up to 5 % per month in paprika powder. These color losses are caused by oxidation and are greatly influenced by exposure to oxygen, light and heat.

 

Chili paste is a value addition normally for B & C grades of chili sorted out from the fresh and dried chili packing process. The lower grade chilies are processed through a grinding and milling process, then adding water and boiling the mix to a concentrate without losing thearoma and flavor of the natural hot chili peppers. Chili paste is a condiment that adds spice and flavor to a sundry of food products, from Asian recipes to Western favorites. 

Seeking out and understanding sustainable and rewarding markets for the value-added oleoresin and chili paste will be critical towards realizing the full potential of the new product. Therefore, a thorough understanding of the international oleoresin and chili paste market place will be necessary to identify suitable market positioning and price points.

 

Objective of the Technical Assistance 

The objective of this consultancy is to conduct detailed primary and secondary research on oleoresin and chili paste export markets. The scope of work of the consultant would entail analysis and recommendations for high potential market destinations, based on empirical evidence, stakeholder consultation and industry insights.

 

Assignment Scope:

The Associate STTAs tasks will include but not be limited to:

 

·         Conduct a thorough literature review of existing reports and market studies relating to chili oleoresinmarkets;

·         Schedule assignment orientation meetings with relevant AMD product-line specialist, Value Chain Director and Chief TechnicalAdvisor

·         Draft the research design, identifying kay primary and secondary data sources and collectionmethodology

·         Research reputable trade data repositories and extract oleoresin and chili paste market information and conduct analysis, identifying major varieties, market shares, growth trends, niches, major players etc.

·         Conduct interviews with key industry players and identify product quality parametersand potential placement on the value spectrum in the internationalmarket

·         Identify tariff and non-tariff barriers for leading export destinations for processed chili products

·         Identify prevailing practices relating to product packaging and supply chain management for commercial trade of chili oleoresin and chilipaste

·         Conduct a SWOT analysis in light of the research and empirical evidence gathered under the assignmentscope

·         Identify top five potential export competitors for Pakistani chili oleoresin, chili paste based on current and proposedvarieties;

·         Identify top five export markets for Pakistani chili oleoresin, chilipaste;

·         Provide product demand estimate and growthforecast

·         Provide indicative unit value for the respective destination markets

 

Deliverables:

I.        Draft research methodology and reportoutline;

II.        Chili oleoresin and chili paste trade data for past five years, complete with analytics in excel; 

III.         Final report on market assessment of both chili pepper oleoresin and chili pepper paste, covering:

a.    Marketsize

b.    Chili varieties

c.     Pricing

d.    Major players

e.    Leadingmarkets

f.      Market niches

g.    Tariff and non-tariff barriers

h.    Leading importing businesses

i.      Packaging andlogistics

j.      Recommendations on priority markets, product positioning and pricing

Seedless water melon marketing specialist

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Project Description:

The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in citrus, mango, high value/off season vegetables and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together, these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani mango, citrus, meat and HV/OSV more profitable and more competitive.

 

Background Information:

Pakistan is blessed with wide climatic diversity which offers opportunities for growing variety of vegetables throughout the year in various agro-ecological zones of Pakistan. Watermelon is cultivated throughout Pakistan mostly for domestic consumption where the soil and climatic conditions are favorable for its cultivation and is cherished well in the local markets. Domestic supply of seeded water melons starts in April and continues till September from different areas of Pakistan. It’s high in demand during summer season leading to appreciable profit margins for farmers, middle man and traders.

 

Another superior variant of watermelons is seedless watermelon which is demands higher managerial skills to grow as they require much higher levels of hard and soft inputs. In terms of prices seedless watermelons can command a premium of up to 200% over their seeded counterparts. Pakistani watermelon production calendar synchronizes well with the peak demand season in Europe and GCC which has experienced very strong growth in imports, indicating increasing demand from the watermelon producing countries which include China, Turkey, Iran, USA, Brazil and Albania etc.

Pakistan’s easy access to GCC provides a competitive advantage for export of seedless watermelons to these countries. With the operationalization of Gwadar port, exports to Europe through sea are also competitive for Pakistani producers. Additionally, at the moment no SPS requirements are in place for export of watermelons to EU, making it an easily exportable commodity.

 

However, despite having favorable agro-climatic conditions for the cultivation of seedless watermelon which has high demand in international markets and can lead to higher profit margins, no or very limited efforts have been made to promote cultivation of seedless watermelon in Pakistan. The primary reasons being unavailability of seeds of seedless watermelon and relevant production technology at local level. The initial efforts of AMD to support commercial production of seedless watermelons for high end markets, working with Pakistani private sector investors on a limited scale for trial production met encouraging success depicting the promise to fetch higher returns in the export markets.

 

 

Objective of the Technical Assistance

The technical assistance (TA) provided by the ISTTA  is aimed at reviewing the existing status of seedless watermelon marketing in the GCC and/or EU with potential competitors, competitive advantage for Pakistani produce, suggest suitable packing and packaging for seedless watermelon for GCC and EU markets along with the developing a suitable marketing strategy.  The ISTTA will work in close collaboration with AMD’s technical team and meetings with relevant stake holders including producers, exporters and seed companies for developing an understanding of the production dynamics of seedless watermelon production in Pakistan as well as appropriate marketing channels.

 

Assignment Scope:

The STTA tasks will include but not be limited to:

§  Background reading of AMD Work Plan for seedless watermelon;

§  Work with AMD marketing and VC teams to assess production regime of seedless watermelon;

§  Meetings with relevant stake  holders for assessing packing, packaging and marketing requirements;

§  Assess competitiveness of Pakistani seedless watermelon in the GCC and EU markets’

§  Develop a comprehensive marketing strategy for seedless watermelon.

 

Deliverables:

1.      A detailed work plan for the period of this assignment within two days after the commencement of this consultancy;

2.      Suggest appropriate packing and packaging for GCC and EU;

3.      Conduct a one day training for seedless watermelon exporters in its marketing;

4.      A comprehensive marketing strategy for Pakistani seedless watermelons for GCC and EU markets;

5.      Submit a detailed report with all of the above cited deliverables, recommendations and future course of action;

6.      Any other duty assigned by CTA/COP.

Qualifications

  • A university degree in the field of Agri economics, marketing, or any other relevant field;
  • Practical knowledge of watermelons’ packing, packaging and marketing;
  • Hands on knowledge of major seedless watermelon supplier in GCC and EU and their marketing strategies;
  • Extensive experience of practical marketing of seedless watermelons;
  • Knowledge of Pakistan agriculture sector will be an added advantage;
  • More than 10 years of professional practical experience working in the field fresh produce marketing;
  • Prior experience of working on consulting assignments with USAID funded projects in Pakistan will be an added advantage;
  • Demonstrated ability to work in a team;
  • Documented excellent writing skills in English
  • Oral fluency in English.
  • Ability to travel to project sites in Pakistan.

International Livestock Specialist – Body scoring

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CNFA-AMD Project

US-Pakistan Partnership for Agricultural Market Development

SCOPE OF WORK

Project Name

CNFA-AMD/ Project Number AID-391-C-15-00003

Consultancy Assignment

Technical Assistance to feedlot to use Body condition scoring as a tool to help optimize production.

Consultant Name and Title

 International Livestock Specialist

 

Reports to

Chief Technical Advisor / Chief of Party – AMD

Place of Performance     

Lahore, Multan  and Karachi , Pakistan

Project Description:

The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in citrus, mango, high value/off season vegetables and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector-led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together, these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani mango, citrus, meat and HV/OSV more profitable and more competitive. 

Body condition scoring is an important management practice used by producers as a tool to help optimize production, evaluate health, and assess nutritional status. This practice helps evaluate their herd as to the amount of body reserves, particularly fat and muscle, an animal possesses. If body condition scoring is conducted at planned intervals throughout the production cycle, nutrition and management can be altered if needed.

The objective of this assignment is to provide technical assistance to the AMD team for the backstopping to feedlot and value added grantees to establish body condition scoring as tool to help optimize production, evaluate health, and assess nutritional status of animals. The Consultant will further design and develop detailed Standard guidance on newly developed Beef Body Scoring system customized for Pakistan livestock industry.   

In the duration of 23 days ISTTA assignment, the International consultant will conduct the following tasks;  

1.      Background reading of AMD Work Plan and published studies on previous feedlot / backgrounding studies conducted in Pakistan.

2.      Onsite visits to all AMD granted and partner feedlot, backgrounders and get understanding of prevailing norms and practices to asses production, health and nutrition needs of animals.

3.      Visits of cattle markets and dairies to understand birth to slaughter beef supply chain.

4.      Visit to meet with academia / R&Ds and progressive livestock farmers to discuss the genetic traits of Pakistan livestock and potential to evaluate on BSC system.  

5.      Visits to few value added businesses to understand their demand for meat grading and standardization.

6.      Visits to few corporate dairies in industry to analyze the scores of male calves on definite age and weight.

III. Deliverables: 

1.      A final report that details the guidance on body condition scoring as an management practice used by producers as a tool to help optimize production, evaluate health, and assess nutritional status customized for Pakistan livestock industry.  

2.      Develop the guidance on assessment of muscle shape of live animals.

3.      Develop guidance on assessment of fat depth of live animals

4.      Guidelines for general body conditions during backgrounding & finishing phases of animal production.

5.      Guidelines for grain fed / Green fed animals BCS system.

6.      Design and develop training modules on BCS system customized for backgrounding, feedlot and value added businesses.

7.      Conduct Training of Trainers to develop master trainers on newly developed BCS system from selected segments of meat value chain.   

Qualifications:  The consultant should have:

1.                  An advanced degree in the field of livestock / animal production.

2.                  Extensive international experience of having worked with commercial feedlot and meat value chain preferably in developing countries on designing Beef body scoring system for backgrounding, feedlot and integrated value added for meat sector.

3.                  Requisite prior experience of working at senior level consulting assignments with donor funded projects with a focus on establishing BCS system in backgrounding, feedlot linked to meat grading at value added businesses.  

4.                  Demonstrated ability to work in a team / demonstrated communication skills and documented report writing skills in English; Oral fluency in English.

International Postharvest and Cold Chain Specialist – Shrink Wrap

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CNFA-AMD Project

US-Pakistan Partnership for Agricultural Market Development

SCOPE OF WORK

 

Project Name

CNFA-AMD/ Project Number AID-391-C-15-00003

Consultancy Assignment

Use of shrink wrap as innovative technology for the extension in shelf life of citrus and vegetables

Consultant Title

International Postharvest and Cold Chain Specialist with experience in handling and processing of fruits and vegetables

Reports to

Chief Technical Advisor – AMD

Place of Performance

Lahore, Pakistan with likely travel to Sargodha and Karachi to visit packers and exporters.

LOE:

21 working days (including travel days)

 

Project Description:

US-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in Citrus, Mango, High value/off season vegetable and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani mango, citrus, meat and HV/OSV more profitable and more competitive.

 

Objectives of Technical Assistance:

The technical assistance (TA) provided by AMD will be delivered through an international consultant and will include the preparation and oversight of Introduce, demonstrate and provide training workshop on value-added shrink-wrap postharvest technology to kinnow and high-value off-season vegetable exporters. Supervise trial test of individually shrink-wrapped kinnow fruit for significant extension of kinnow fruit storage life and preservation of fruit market quality. The introduction of the technology is time sensitive and based on the seasonality of the kinnow production season, necessitating a February visit.

The international STTA will provide onsite technical guidance and supervision in the preparation of Kinnow fruits and vegetables for a trial shipment by using shrink wrap film under managed atmosphere conditions. The consultant will recommend grading, packing, and storage of kinnow fruits and summer vegetables under optimum conditions to minimize the electricity load for the extension in shelf life. Capacity building of processor and exporters will also be the part of consultancy which include but not limited to technical support and knowledge sharing on handling and post-harvest handling of selected vegetable and Kinnow mandarins, ethylene production, ethylene compatibility and sensitivity, international labeling and packaging and cold chain requirements. The SOP’s will include guidelines from harvesting to post-harvest handling and extending the shelf life of products in reefer containers or under cold chain.

Assignment Scope:

All of the products exported from Pakistan are neither processed in the cool chain system nor transported to distant market in their optimum storage environment and hence they only possess a shelf life of few hours to few days depending on the perishability of crops. They reach to the destination in poor quality due to its inability to retain the product, the exporters are forced to sell the produce at the throw away prices. It is anticipated that the use of shrink wrap for individual fruit and vegetable will enhance the keeping quality of produce to several folds resulting in to direct benefit to exporters.

 

Obtain necessary supplies and conduct demonstration and training workshop on individual fruit shrink-wrapping of kinnow fruit and selected high-value off-season vegetables. Initiate trial test of individually shrink-wrapped kinnow fruit at exporter packinghouses in Sargodha. Introduce and demonstrate portable fruit quality testing supplies for monitoring kinnow sugar content and acidity. Provide detailed recommendations for maintaining and improving postharvest care of kinnows and high-value vegetable crops, including well-illustrated postharvest care guides for individual crops.

 

Expected Outcomes:

Future adoption of new and innovative postharvest care technologies, including individual fruit value-added shrink wrapping by kinnow and high-value off-season vegetable marketers and exporters. The positive results obtained from the trial test of extending the product postharvest life and maintaining the fruit quality will encourage the adoption, investment in, and utilization of this technology in the future. Kinnow and high-value off season vegetable marketers and exporters will have improved fruit quality and a significant extension of product storage and market life. New and expanded market opportunities will be realized by the exporters.

 

The successful introduction of this technology has the potential to initiate a new era for export of Kinnow mandarins & vegetable from Pakistan. Assistance will be required in following areas;

·         Product pre-harvest handling; including field handling and transport to pack house for selected citrus and selected vegetables

·         Maturity indices and methods of field heat removal.

·         Cleaning, sorting, grading, and waxing requirements for each identified product

·         Cold chain requirements as well as transportation and humidity requirements

·         Ethylene sensitivity/compatibility and product competitiveness

·         Shrink wrap packaging requirements of different products including labelling.

·         Important post-harvest diseases/insects, their management and SPS measures.

·         Temperature and Relative Humidity (RH) and air circulation in extended storage in cold stores.

·         Loading and preparation of reefer container

 

The STTA’s tasks will include but not be limited to:

 

 

§  Coordinate with AMD program team for development of work plan, field activities and strategies;

§  Work with AMD Sr. VC Specialist (Horticulture) to specify the time lines, field transportation and quantities required of Kinnow and selected fresh summer vegetables.

§  Coordinate with AMD staff and vegetables exporters for Identification of key importers; especially engage in the business of export & marketing of vegetables and citrus in regional markets for proposed trail shipment;

§  Develop an in-term and final report with recommendations on the use of shrink wrap plastic film for fruits and vegetables;

§  Identify the required grade plastic films in the local market or the alternative film grade for the purpose for the commercial use in future;

§  Guide lines for the use of machines and shrink wrap film along with handling and upkeep of machines;

§  Identify the products (Fruits and Vegetables) suitable for the use of shrink wrap on commercial scale;

§  Identify the markets (High end retail market) for citrus and vegetables;

§  Develop the SOPs for selected vegetables and citrus for the use of individual fruit shrink wrap film;

§  Develop and demonstrate the use of data sheets to be used for quality and extension in shelf life citrus and vegetables;

§  Economic use of film versus the quality and extension in shelf life of kinnow and selected vegetables;

§  Any other tasks assigned by the COP and CTA relating to the evaluation of fresh vegetables via sea shipment at importing country.

Deliverables:

·         Develop a detailed work plan to execute the assignment within 2 days of assignment commencements;

·         One day Capacity building session at Sargodha and Karachi with project beneficiaries for the use of shrink wrap technology;

·         Submit a written report identifying appropriate temperature requirements and ethylene sensitivity as well as suitable international destinations with sizeable profit margins

·         Develop the SOP’s for extension in shelf life through the use of plastic film including postharvest handling, recommended packaging, storage requirements and loading.

·         Submit a report with identified products (Fruits and Vegetables) suitable for the use of shrink wrap on commercial scale;

·         Submit a weekly report on the assignment to COP or his designee;

·         Submit final report on technical assistance with power point presentation;

·         Identify potential market in Middle East for Pakistani for individually shrink wrap vegetables and develop timeline for export of vegetables from Pakistan.

·         Any other task assigned by CTA or AMD technical team.

Estimated level of effort (LOE) for the assignment:

21 Working days; 19 working days in Pakistan including local travel days, and 4 days for report writing and presentation.

 

 

Month/week

Week 1

International travel 1 day

 

 Background reading Work plan development 2 days

 

 Field visit and discussion with exporter, processor and traders for the use of plastic film for PH processing-Punjab 3 days

 

 Week 2

 Onsite demonstration for the use of shrink wrap of Kinnow mandarin 1 day

 

 Capacity building of processor, traders and exporters of vegetables 3 days

  

SOP’s for preparation for selected vegetables and Kinnow mandarin under shrink wrap technology. 2 days

Week 3

 Report writing and presentation 3 days

 

Week 4

Deliver presentation to AMD staff 1 day

 

Submission of final report 1 day

 

 Travel back to home country 2 days

  

Timing of the Assignment:

 

The consultant will commence working on this assignment on or about Feb 1st, 2018

 

Qualifications:

 

The consultants should have:

§  An advanced degree in the field of Horticulture, Agriculture, Post-harvest Technology, Agriculture marketing, Business Management and/or Food Engineering;

§  5-10 years’ experience of having worked with commercial agriculture traders or exporters as well as other players in the HV/OSV;

§  Sound knowledge of cold chain and Good Agriculture Practices (GAP) in processing agricultural products and maintaining quality standards;

§  Prior experience of working as a consultant with USAID or donor funded projects in Pakistan with Good Agriculture Practices, SPS, Post-harvest handling of fresh produce, pre-cooling, cold storage and international marketing;

§  Excellent computer skills, in particular: Microsoft Word, Excel and Power Point;

§  Demonstrable interpersonal and communication skills;

§  Documented excellent writing skills in English;

§  Oral fluency in English;

 

 

ISTTA for Climate Smart Agriculture for HVOSV production systems.

Posted On: Filed Under:

CNFA-AMD Project

US-Pakistan Partnership for Agricultural Market Development

SCOPE OF WORK

 

 

Project Name

CNFA-AMD/ Project Number AID-391-C-15-00003

Consultancy Assignment

ISTTA Consultant  High Value/Off Season Vegetable Program

Consultant Title

ISTTA for Climate Smart Agriculture for HVOSV production systems.

Reports to

Chief Technical Advisor – AMD

Place of Performance

 Punjab and Sindh

LOE

 25 Days

 

Project Description:

 

The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture. This is envisioned to be achieved through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demands and requirements in AMD’s four targeted product lines: Citrus, Mango, High Value/Off Season Vegetables and Livestock. AMD envisions transforming the four targeted product lines into efficient, private sector-led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together, these approaches will support upgrades, streamlining of supply chains, optimization of profit margins, and an increase in the participation of women entrepreneurs, ultimately making Pakistani mango, citrus, meat and HV/OSV more profitable and competitive.

Background Information:

 

The horticulture sector contributes about 12% of GDP and provides employment and incomes to several actors along the value chains. An estimated 13.67 MMT of horticultural products are grown annually with post-harvest losses averaging about 25%.  Only 4% of the annual production is exported, garnering less than 50% of average world prices due to poor quality of produce and to sales in low-value markets.

Most fruits and vegetables are sold in fresh form.  Little value is added in the way of sorting, grading, or packaging and post-harvest losses are unsustainably high. A very low percentage of fruits and vegetables are processed.  Farmers face numerous challenges maintaining product value from harvest to market.  The limited availability of cold chain facilities is a major constraint, resulting in products with a short shelf life that quickly loses its freshness.

 

 

Over 35 kinds of vegetables are grown in various ecological zones in Pakistane. The   climate-smart   agriculture    (CSA) concept   reflects an ambition to improve the integration of agriculture development   and   climate   responsiveness.   It aims   to achieve   food   security   and   broader   development – goals under  a  changing   climate  and  increasing  food  demand. CSA initiatives sustainably  increase  productivity,  enhance resilience,  and  reduce/remove greenhouse gases  (GHGs), and require planning to address tradeoffs and synergies between  these  three  pillars: productivity,  adaptation, and mitigation [1]. The priorities of different countries and stakeholders are reflected to achieve more efficient, effective and equitable   food-  systems   that  address   challenges   in  environmental,  social,  and  economic dimensions across productive  landscapes. While the concept is new, and  still evolving, many of the practices  that make  up CSA already exist  worldwide  and  are  used   by  farmers   to  cope   with various production risks [2]. Mainstreaming  CSA requires critical stocktaking  of ongoing  and promising  practices  for the  future,  and  of institutional  and  financial  enablers  for CSA adoption.  This country profile provides a snapshot of a developing baseline  created  to  initiate discussion, both within countries and globally, about entry points for investing in CSA at scale. Changes in monsoons and  increased  temperatures are  likely to bring considerable challenges to the agricultural sector,     particularly     in     northern     Pakistan,     where vulnerability to climate change is already high. Investment in CSA will be required to ensure a stable food supply in this dynamic economy in the face of climate change.

The Pakistani economy  has been  growing steadily over the last 60  years  at  an  average  annual  rate  of 4.9% and  has nearly doubled  in size in only the  last 10 years from GDP of US$ 137 billion in 2006 to over US$ 270 billion in 2015. The country’s growth, however, has been inconsistent, with many cycles of booms and busts. Pakistan is considered an emerging market economy, but it lags on many development metrics,  including being ranked 147th out of 188 countries on the 2016 Human  Development  Index .Agriculture remains  the second largest economic sector  in Pakistan,  contributing  approximately  25% to  the  national Gross Domestic  Product  (GDP) [3]1  and absorbing  roughly 42% of the labour  force, mainly composed of women  [4]. The sector is not only the largest employer in the country but generates over 75% of export revenue through  agri-based textiles  (cotton)  and  agri-food  products [5]. The country is among the world’s largest textile and rice exporters and imports significant quantities of palm oil used in cooking.

Despite its critical importance to food security, livelihoods, economic growth and export revenues,  agricultural productivity remains  low, with significant yield gaps compared  to  global  averages   in  key  crops   like  wheat, rice and  sugarcane. The  average  farm  size in Pakistan  is 2.6  hectares (ha), with approximately  43% of the  farmers categorized  as smallholders  with holdings  of less than  one ha, while only 22% own more than 3 ha of land As part of an integrated strategy to formalize a consistent and improved supply of produce, where appropriate, AMD intends to support competitively selected businesses to establish/upgrade cold chain facilities at processor level, which will reduce post-harvest losses and increase marketing time for the fresh vegetables.

 

Objective of the Technical Assistance:

 

AMD intends to hire an international Horticulture (specialized in vegetable production under controlled production systems with hands on experience for vegetable production under variable climate stress conditions.).

Assignment Scope:

 

The consultant’s tasks will include but not be limited to:

Demonstrate hands on training and TA for use of various techniques to mitigate the weathering impact on the vegetable production under controlled conditions and open field conditions. S/he is supposed to guide the famrers for the effects of weathering agencies on the crops and suggest new technologies/techniques/tools and equipments as cost effective measures as Climate Smart Agriculture models. It may include the High efficiency irrigation systems particularly drip irrigation for the best use of water and water conservation as a resource. Also demonstrate the use of controlled fertilizer application through fertigation systems.

·         Scoping for Greenhouse and semi controlled HVOV production at selected program sites

·         Detailed GAP analysis for technology use and efficiency, input supplies, post-harvest practices, cold chains, local and international markets.

·         Best High value and off season vegetable farming and production at AMD identified farms (s)

·         Integrated farm management practices with cost effective techniques for small and medium size vegetable farms under tunnels or  green house

·         High efficiency irrigation system- in the controlled and semi controlled green houses, vegetable tunnels

·         Onsite trainings for advanced crop cultivations methods, modified time lines in response to the local environmental conditions/weather conditions for irrigation, fertilizer/nutrients managements according to  phonological stages of summer and winter vegetables.

·         Application dose and time of micro nutrients with safe use of water to enhance the quality and production of vegetables under controlled environment.

·         Onsite training of farm workers, managers and owners for record keeping of inputs and production along with cost benefit analysis.

·         Use of computer based program for daily, monthly and annual record of farm practices for inputs, production and market analysis.

·         Develop appropriate strategies to assist program beneficiaries in improved and best management practices in vegetable field operations, moreover, link them to the packinghouses to get a better price for their product.

DELIVERABLES:

 

1.       Develop and submit brief suggested methodology for the period of assignment and get it approved by AMD COP or his designee before arrival to Pakistan. 

2.       Develop a detail work plan in consultation with tech team of AMD project for the execution of assignment at field level;       

3.       Submit report of evaluation  on impacts of  climate  on the vegetable production in open fields and under controlled conditions and suggest environmental mitigations measures for better production and quality.

4.       Submit report with suggested new technologies, new varieties and new methods to help overcome the environmental complexes on the production and handling of fresh vegetables for local market and export market, which includes the following;

·         Introduction of Stress tolerant varieties

·         Introduction of HEIS irrigation systems or modified irrigation system

·         Use of soil amendments for better crop stands

·         Use of IPM to help stabilize the natural flora and fauna of  the climate

·         Use of compatible crops with high cropping intensities and crop sustainability

·         Mitigation technologies against persistent heat stress and intense cold /frost stress at various stages of crop growth and development

5.       Submit a  1-page weekly updates to the COP, or his designee related to assignment;

6.       Conduct two on-site trainings (One each at Sindh and Punjab province)  to farm workers, managers and owners covering the following topics;

o   for record keeping of inputs and production along with cost benefit analysis

o   Present the findings in the form of power point presentation to AMD technical team.    

7.       Submit Final Report along with power point presentation to CNFA, using AMD template, within 5 business days upon completion of the assignment.

8.       Any other tasks assigned by the COP or Chief Technical Advisor relating to design and development of vegetable production and handling practices interventions.

Knowledge, Skill and Ability Requirements:

·         Graduate or doctorate degree in Agriculture, horticulture, Agribusiness or other related field;

·         Over 10 year’s practical industry experience in modern agriculture practices for vegetable production under stressed environmental conditions  with the use of Drip Irrigation and controlled environment plant production systems including greenhouses, shade-houses.

·         Work experience with international donors, preferably with USAID-sponsored programs or other similar development projects;

·         Demonstrated understanding of Pakistan and/or the region, a plus.

·         Hands on experience in sourcing of raw material, nutrients, growth regulators, packaging material, washing, grading, transportation and marketing both local as well as international markets.

·         Hands on experience in Good Agricultural practices and Global GAP certification for individual growers and groups.

·         Understanding of phyto sanitary practices and regulations for compliance.

·         Experience in training and development of workers in greenhouse production

LOE, Period and Place of Performance:

The level of effort (LOE) and the periods for this consultancy include 30 days around January 05 onward.

Estimated level of effort (LOE) in country is for the assignment: :25 Days (detail given below)

 

Weeks

Week 1

  Travel day 2 days

 

 Review of back ground information, reports reading, suggested methodology  work from home  2 days

Development of appropriate strategies to assist program beneficiaries in improved and best management practices in Climate Smart Agriculture/ integrated Agriculture approach for vegetable operations. 2 days

 Week 2

Development of appropriate strategies to assist program beneficiaries in improved and best management practices in Climate Smart Agriculture/ integrated Agriculture approach for vegetable operations. 2 days

Technical assistance and onsite trainings for nutrient management, IPM, drip irrigation and Production practices under agroenviornmental conditions to the HVOSV farmers in Pakistan. 3 days

 Week 3

Technical assistance and onsite trainings for nutrient management, IPM, drip irrigation and Production practices under agroenvio

Week 4

Submit a final report covering all aspects of the STTA using the AMD template within 10 business days of completion of assignment. 3 days.

 

 Power Point presentation and first draft review with AMD team. 2 days

 

 Travel Day 1 day.

 

 Total days 30

 

 

Seedless Watermelon Production and processing Specialist

Posted On: Filed Under:

CNFA-AMD Project

US-Pakistan Partnership for Agricultural Market Development

SCOPE OF WORK

 

Project Name

CNFA-AMD/ Project Number AID-391-C-15-00003

Consultancy Assignment

Practical Guidance on Pre and Postharvest management of Seedless Watermelon

Consultant Title

Seedless Watermelon Production and processing Specialist

Reports to

Chief Technical Advisor – AMD

Place of Performance

Lahore, Pakistan with likely travel to Faisalabad, sargodha and Karachi to visit producers, packers and exporters.

LOE:

21 working days (including travel days)

 

Project Description:

US-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in Citrus, Mango, High value/off season vegetable and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani mango, citrus, meat and HV/OSV more profitable and more competitive.

 

Objectives of Technical Assistance:

Seedless watermelons are gaining in popularity as both their seeds and the mature melons become more available in international market. These melons have excellent flavor and good disease resistance. They ship well due to a good thick rind. The seedless watermelons may also have a longer shelf life than standard varieties. Since there are no seeds the melons are slow to come overripe and the yields are good comparable to other watermelon varieties. The convenience of seedless watermelons makes them particularly attractive to restaurants and other food establishments

 

The cultivation of seedless watermelon worldwide is a relatively new industry and is developing into an expanding market and buyers are willing to pay a premium price for a premium product.

The production of seeded varieties of water melons has been a practice in Pakistan for a long time and this product is accepted into the market place readily. The aim of this project is to promote the cultivation of what is generally accepted as a premium product and enable the farmers to have access to the higher end market and to maximize returns.

 

The change from traditional varieties of watermelons to the seedless varieties will need some changes as the associated costs of production necessitate an increase in returns. There needs to be more care and attention paid to the crop to ensure that the fruit achieve the high quality that the buyers of premium fruit demand.

 

The international STTA will provide onsite technical guidance and supervision in designated fields, for the production of a quality product, chalk out all the SOPs related to quality production of seedless watermelon. He will also guide exporters for making trial shipments by using established and tested grading standards packaging material, size stowage in containers, temperature humidity required etc. ISTTA is also required to give a detailed post-harvest handling manual of seedless watermelon. The SOP’s will include guidelines from harvesting to post-harvest handling and extending the shelf life of products in reefer containers or under cold chain.

Assignment Scope:

 

Obtain necessary supplies and conduct demonstration and training workshop on production of seedless watermelon. Develop protocols related to following practices:-

 

1.)    Seeds Selection.

2.)    Nursery Raising.

3.)    Land Preparation.

4.)    Transplantation.

5.)    Fertilization.

6.)    Irrigation.

7.)    Pest Management.

8.)    Harvesting.

9.)    Grading.

Packaging

Transportation (Sea Shipment)

 

 

Expected Outcomes:

The STTA’s tasks will include but not be limited to:

 

 

§  Coordinate with AMD program team for development of work plan, field activities and strategies;

§  Work with AMD Director Value Chain, Snr. Value Chain Specialist  and local STTA to specify the time lines, field transportation and conducting workshops and training sessions.

§  Coordinate with AMD staff in developing SOPs/Mannual/ Guidelines for the production of good quality seedless watermelon.

§  Develop an in-term and final report with recommendations on the production and post harvest handling of seedless watermelon.

§  Document grading standards as per the demand of international market.

§  Guide lines for the ideal packaging material, stacking methodology.

§  Stowage factors, to accommodate maximum quantity in 40` reefer container.

§  Identify the markets (High end retail market) for seedless watermelon.

§  Coordinate and work closely with STTA and financial analyst to chalkout cost economics and identify margins of farmer and exporter. Viability should be an integral part of the report.

§  Any other tasks assigned by the COP and CTA relating to the production, postharvest and trial shipment of seedless watermelon.

Deliverables:

·         Develop a detailed work plan to execute the assignment within 2 days of assignment commencements;

·         Submit a written report on production, postharvest and trial shipment.

·         Submit a weekly report on the assignment to COP or his designee;

·         Submit final report on technical assistance with power point presentation;

·         Identify potential market for Pakistani seedless watermelon according to the quality of product.

·         A written report on recommendations of further improvement of the product quality.

·          Any other task assigned by CTA or AMD technical team.

Estimated level of effort (LOE) for the assignment:

2 visits of 14 Working days; 19 working days in Pakistan including local travel days, and 2 days for report writing and presentation.

 

 

Month/week

Week 1:

International travel 1day

  

Background reading Work plan development 2 days

  

Field visit and discussion with exporter, processor and traders for the use of plastic film for PH processing-Punjab 3 days

 

 Week 2 

Onsite demonstration for specific GAP for SLWM 3 days

  

Week 3

Report writing and presentation 2 days

 

Deliver presentation to AMD staff 1 day

 

Week 4

Submission of final report 1day

Travel back to home country 1 day

 

Timing of the Assignment:

 

The consultant will commence working on this assignment on or about November 30, 2017

 

Qualifications:

 

The consultants should have:

§  5-10 years’ experience of having worked with commercial agriculture traders or exporters as well as other players in the HV/OSV;

§  Sound knowledge of cold chain and Good Agriculture Practices (GAP) in processing agricultural products and maintaining quality standards;

§  Prior experience of working as a consultant with USAID or donor funded projects in Pakistan with Good Agriculture Practices, SPS, Post-harvest handling of fresh produce, pre-cooling, cold storage and international marketing;

§  Documented excellent writing skills in English;

§  Good know how of financial modeling of a crop.

§  Excellent market knowledge.

§  Oral fluency in English

International Postharvest and Cold Chain Specialist – Shipping

Posted On: Filed Under:

CNFA-AMD Project

US-Pakistan Partnership for Agricultural Market Development

SCOPE OF WORK

 

Project Name

CNFA-AMD/ Project Number AID-391-C-15-00003

Consultancy Assignment

Support to HVOSV Exporters for exporting mixed vegetables by Refrigerated Sea Container

Consultant Title

International Postharvest and Cold Chain Specialist with experience in shipping vegetables via sea freight shipment using reefer containers

Reports to

Chief Technical Advisor – AMD

Place of Performance

Lahore, Pakistan with likely travel to production areas and Karachi to visit packers and exporters.

LOE:

21 working days (including travel days)

 

Project Description:

US-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in Citrus, Mango, High value/off season vegetable and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani mango, citrus, meat and HV/OSV more profitable and more competitive.

 

Objectives of Technical Assistance:

The technical assistance (TA) provided by AMD will be delivered through an international consultant and will include the preparation and oversight of trial shipments of mixed vegetables (excluding onion and potatoes) via refrigerated sea containers to international markets identified by AMD’s team and export partners. The international STTA will provide onsite technical guidance and supervision in the preparation of vegetables for a trial shipment under managed atmosphere conditions. The consultant will recommend grading, packing, loading and shipping of mixed vegetables for the trial shipments to ensure compatibility and will develop the SOPs for selected vegetables for technical personnel to manage, operate, and dispatch future sea shipments of mixed vegetables under managed atmosphere conditions. Capacity building of processor and exporters will also be the part of consultancy which include but not limited to technical support and knowledge sharing on handling and post-harvest handling of selected vegetables, ethylene production, ethylene compatibility and sensitivity, international labeling and packaging and cools chain requirement of selected vegetables requirements. The SOP’s will include guidelines from harvesting to post-harvest handling and extending the shelf life of products in reefer containers or under cold chain.

Assignment Scope:

All of the products exported from Pakistan are neither processed in the cool chain system nor transported to distant market in their optimum storage environment and hence they only possess a shelf life of few hours to few days depending on the perishability of crops. They reach to the destination in poor quality due to its inability to retain the product, the exporters are forced to sell the produce at the throw away prices. The produce which is processed satisfactory using cool chain facilities can be retained for 2-3 weeks without any problem.  The introduction of cold chain system in the export of vegetables in reefer container will not only ensure maintaining quality, enhance shelf life but will turn out economically as well. It is anticipated that transportation cost shall be reduced several folds resulting in to direct benefit to exporters.

The exporters of fresh produce around the world are mainly dependent on-air freight, because of the quickest and more reliable transportation methods for fresh produce. Capacity to transport and cost accrued while transporting fresh produce are the major bottleneck, in transporting fresh fruits and vegetables via air freight. The introduction of shipments via refrigerated sea containers holds the potential to significantly impact vegetable exports from Pakistan. AMD aims to strengthen the HVOSV product line by supporting the private sector investors to maximize their profit margin using inexpensive sea freight shipment for less perishable vegetables of summer crop. Through this intervention, summer vegetables with the same storage requirement and ethylene productivity/sensitivity will be shipped via refrigerated marine containers to middle east. Technical support will be provided by AMD technical team. Sea freight shipment of mix vegetables would be the first of its kind and selected exporters and processors will be briefed technically on handling and post-harvest handling of vegetables for export market. The 20 feet consignment through reefer container will be shipped on trial basis and will be evaluated for quality.

The successful introduction of this technology has the potential to initiate a new era of vegetable exports from Pakistan. Assistance will be required in following areas;

·         Product pre-harvest handling for sea shipment; including field handling and transport to pack house for selected vegetables

·         Maturity indices and methods of field heat removal.

·         Cleaning, sorting, grading, and waxing requirements for each identified product

·         Cold chain requirements as well as transportation and humidity requirements

·         Ethylene sensitivity/compatibility and product competitiveness

·         Packaging requirements of different products including labelling and export requirement.

·         Important post-harvest diseases/insects, their management and SPS measures.

·         Loading and preparation of reefer container

The STTA’s tasks will include but not be limited to:

 

 

§  Coordinate with AMD program team for development of engagement plans and strategies;

§  Work with AMD VC Manager (HV/OSV) to specify the transportation requirements of certain fresh produce particularly summer vegetables.

§  Coordinate with AMD staff and vegetables exporters for Identification of key importers, especially engage in importing and marketing of vegetables in UAE;

§  Develop an in-term and final report with recommendations on the sea freight shipment of mix vegetables;

§  Any other tasks assigned by the COP and CTA relating to the evaluation of fresh vegetables via sea shipment at importing country.

Deliverables:

·         Develop a detailed work plan to execute the assignment within 2 days of assignment commencements

·         Submit a written report identifying appropriate mixes of vegetables that can be exported together in a refrigerated sea container keeping in view their temperature requirements and ethylene sensitivity as well as suitable international destinations with sizeable profit margins.

·         On-site Technical Assistance and preparing vegetables for export market including supervision on handling and post-harvest handling of vegetables and packaging requirement for each vegetable.

·         Develop the SOP’s for exporting the identified products in refrigerated sea containers including postharvest handling, recommended packaging, temperature requirements and loading.

·         Capacity building sessions of traders, processor and exporters on handling and post-harvest handling and cold chain management of selected summer vegetables in Sindh and Punjab.

·         Submit final report on technical assistance with power point presentation using AMD templates within 3 business days on completion of assignment.

·         Identify potential market in Middle East for Pakistani vegetables and develop timeline for export of vegetables from Pakistan.

·         Any other task assigned by CTA or AMD technical team.

 

level of effort (LOE) for the assignment:

23 Working days; including 2-days of travel, 2 days at AMD office at the beginning for background review, 14 working days in Pakistan including local travel days, and 4 days for report writing and presentation and 1 travel day back to home country.

 

 

 

 

Month/week

Week 1

International travel 1 day

  

Background reading Workplan development 2 days

  

Field visit and discussion with exporter, processor and traders and preparation for sea freight shipment in Sindh/Punjab 2 days

 

Week 2

 Capacity building of processor, traders and exporters in Sindh and Punjab 3 days

  

Onsite preparation of sea freight shipment of vegetables 2 days

  

SOP’s for preparing vegetables for export 2 days

Week 3

 SOP’s for preparing vegetables for export 2 days

Meeting with stakeholders to present finding and share the SOP’s 1 day

 

 Report writing and presentation 2 days

 

 

Week 4

 Report writing and presentation 2 days

Deliver presentation to AMD staff 1 day

 

Submission of final report 1 day

 

 Travel back to home country 1 day

 

 

Timing of the Assignment:

 

The consultant will commence working on this assignment on or about last week of April or early May, 2018, while the sea container is expected to arrive to destination at UAE on or about mid May 2018.

 

Qualifications:

 

The consultants should have:

§  An advanced degree in the field of Agriculture, Post-harvest Technology, Agriculture marketing, Business Management and/or Food Engineering;

§  5-10 years’ experience of having worked with commercial agriculture traders or exporters as well as other players in the HV/OSV;

§  Sound knowledge of cold chain and Good Agriculture Practices (GAP) in processing agricultural products and maintaining quality standards;

§  Prior experience of working as a consultant with USAID or donor funded projects in Pakistan with Good Agriculture Practices, SPS, Post-harvest handling of fresh produce, pre-cooling, cold storage and international marketing;

§  Excellent computer skills, in particular: Microsoft Word, Excel and Power Point;

§  Demonstrable interpersonal and communication skills;

§  Documented excellent writing skills in English;

§  Oral fluency in English;

 

 

Feedlot and Meat Association Development Consultant

Posted On: Filed Under:

Project Name

CNFA-AMD  / Project Number AID-391-C-15-00003

Consultancy Assignment

AMD

Consultant Title

Feedlot and Meat Association Development Consultant

Reports to

Chief Technical Advisor

Place of Performance

Karachi and Lahore, Pakistan

Est. Period of Performance

18 days (15 in country; 3 Homebase) – ASAP

Project Description:

 

The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID-funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in citrus, mango, high value/off season vegetables (HV/OSV) and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector-led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together, these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani meat, HV/OSV, citrus and mango more profitable and more competitive.

 

Background Information:

 

The Pakistani meat export industry is facing numerous challenges in established markets. These include the increase in production costs, increased freight charges and lack of proper grading and standardization. Furthermore, the backward supply of animals from markets (Mandies) has a below average carcass weight and quality, and both make it more difficult to compete in the high-value export markets.

 

Meat production in the informal sector is unregulated. Despite having a large number of animals, Pakistan has low per-animal yield, mainly due to the absence of the right animal varieties, and proper care and nutrition of loca. Lack of disease control also affects the meat sector. Transboundary Animal Diseases (TADs) are prevalent in the country and constitute a notable barrier for Pakistan to register itself as a meat export country. 

 

The mechanism for controlling the meat prices in Pakistan at district and provincial levels is ineffective and weak. Pakistan’s meat sector has great potential given the rising demand in both domestic and international markets. The demand for halal meat has been growing globally, but to take advantage of this, high standards of quality have to be met. There is also the need to develop complete meat value chains and move towards value addition in meat markets, which will benefit both consumers and farmers/producers.

 

After organizing all stakeholders of the meat sector on single platform with proper regulations, the meat sector can be an important source of foreign exchange earnings. Feedlot fattening is now a growing business and a large number of small, medium and large scale farmers are investing in this sector to develop businesses.  These feedlot farms linked with abattoirs for sourcing high quality, healthy and traceble animals will enable the industry shift to high value export markets.

 

Constraints at the Feedlot Level

 

·         Variability and uncompetitive prices for raw ingredients, particularly feed grains. Alternative sources of feed grains must be developed and alternative methods of sourcing the feed grains must be implemented.

 

·         Poor quality of local feed ingredients – feed grain crops grown in Pakistan were of the traditional varieties that were low-yielding and low in protein. New varieties of grains for farmers should be looked at, varieties that are suitable for Pakistan and have resulted in good quality product (high protein level, low moisture content, low damage, etc). AMD will encourage full-scale production of these varieties. The beef producers must do a proper valuation of the protein and fat content of the locally produced grain and implement forward contracting for the feed grain production.

 

·         High cost of modern technology – alternative sources of the technology must be obtained.

 

·         Poor information on nutritional and health care requirements of beef producers – the AMD project will encourage beef producers to start using feed with the nutrition requirements suggested by the large beef producers, according to the very specific nutritional needs of each type of layer breed.

 

Feedlot Association (FA) Development

 

The beef industry needs to work together in a coordinated and committed way. As individual producers, none have sufficient resources to make purchases in a cost-effective way. Their only chance to do so would be to work through a purchasing group.  AMD can encourage the coordinated purchase of feed grains through FA or other appropriate groups.

 

AMD through FA or the working group should develop a feed products list for the industry. Basically, this would be a list of currently available products and who has them. Currently, each feed producer is searching for various products as individuals and may have a number of sources to achieve what is needed for a complete ration (as many as 20 products). Each producer appears to have identified some cheap sources of some items, but is overpaying on many others.

 

A feed price list that is periodically updated would allow for the best prices for all producers in Pakistan. Included on the list should be all products, prices with bulk, bag and delivery defined, quantity available and contact information for ordering. This would allow companies that have worked hard to identify sourcing of ingredients to profit from these relationships as well as aid the industry as a whole.

 

Currently there is limited beef expertise in Pakistan. It is imperative that some form of technology transfer and certain functions to be provided to the industry. FA should coordinate beef training seminars for the entire industry. These seminars should include a nutrition/production specialist and a beef veterinarian. FA should also encourage the set up of a lab for the analysis of feedstuffs and another for diagnostic work.

 

The feedlot association staff will have received training on feed formulation and beef health and management through AMD. The staff will be taught to identify problems quickly and immediately seek solutions, particularly in regard to disease problems in the beef herd, health concerns because of nutrition, climate control factors and breeding concerns. As feed ingredient prices change, the feedlot association staff will be taught to alter the ingredient make-up of the feed while maintaining nutrient integrity. 

 

 

Tasks

 

The consultant is to perform a short-term assignment for three weeks. This assignment is intended to lay the groundwork for the specific activities that can be conducted over the life of the project to support the association. 

 

Ø  FEED

o   Review relevant documents related to the animal feed situation in Pakistan.

o   Visit farm producers and agro-processors to confirm the existing crop and animal feed situation, and the impact on local beef producers.

o   Using current and historical prices of existing and potential feed ingredients, formulate best cost feed formulations for beef producers and feed millers, given the primary beef breed in Pakistan.

o   Tour at least two commercial feedlot operations and feed mills in Pakistan and make recommendations for better milling, reducing cost, increasing throughput, improving storage techniques, and correctly identifying input and output quality.

o   Make recommendations to the Pakistani beef industry to improve feed formulation, purchasing and milling in order to lower feed costs, thus making the industry more competitive.

o   Work with the University of Veternary Sciences and Animal Health to test feeds to determine the nutritional attributes of locally produced feedgrain concentrates.

o   Develop a three-year plan for specific AMD interventions at the feed mill level that will help them produce a better product for the Pakistani beef farmers and help the feed mills increase their profitability.

 

 

Ø  BEEF PRODUCERS

o   Educate beef producers on general needs for beef feed formulation.

o   Specific recommendations for additional interventions by AMD with FA that can increase individual beef operations profitability.

o   Analysis of group-purchasing feed grain activities for FA. 

o   Use current and historical prices of existing and potential feed ingredients to formulate a less expensive feed formulation for beef producers and feed millers.

o   Conduct a basic nutrition seminar and teach feed formulation for the basics of energy, available amino acids, minerals, vitamins, etc.  Discuss how to use alternative ingredients and lower costs, while still meeting minimum nutrient levels. 

o   Develop a three year plan for specific AMD interventions at the beef producer level that will help them produce beef products at a more competitive level.

 

Ø  BEEF COMPOSTING

o   Review current beef waste management methods and make recommendations for improvement.

o   Review alternative uses for beef waste (manure and deceased animals), such as composting.

o   Assess facilities and equipment needed for establishing a beef composting business

o   Provide training in on-farm beef composting.

 

Ø  FEEDGRAIN GROWERS

o   Review alternative methods for processing forage and grains in beef and livestock feed.

o   Assess utilization of crops by products as an cost effective feeding source in beef and livestock feeds.

o   Provide recommendations for available non-conventional feed resources and and their use in the beef industry.

 

Ø    CATTLE AND MEAT MARKETS

o   Work to develop SOPs for cattle markets to place mechanisms of sale and purchase of cattle on live weight basis.

o   Provide recommendation on decaping of meat prices in retail market and move the industry on meat grading and standarization.

 

 

 

Ø  ASSOCIATION REGULATIONS 

o   Develop regulations and by laws for Grainfed Livestock and Meat Association for Pakistan.

o   Suggest the body of the Association and its organogram, objectives and methodology.

o   Suggest a sustaible financial system of the Association and its services for the industry stakeholders.

o   Assist in developing the operational staretegy to integrate all stakeholders of value chains on a platform.

o   Train the Association stakeholders and governing body on protocol for a successful Association and working ethics. 

 

Reporting

 

The consultant will report to the Chief Technical Advisor.

 

The consultant will provide a detailed final report in 15 working days after arrival in Pakistan.

Deliverables

  • The consultant will submit the final report, which will include: 

  • Bylaws and regulations for Grainfed Livestock and Meat Association for Pakistan.
  • Operational strategy to integrate all stakeholders of value chain on Association  platform.
  • Suggestion of the body of Association and its organogram, objectives and methodology.
  • Suggestion of a sustainable financial system of the Association and its services for the stakeholders of the industry.
  • Determination if there are economic benefits to members of the FA in doing group buying to reduce the cost of their inputs, or in obtaining inputs from suppliers that normally would not be available because of limited demand for the products.
  • Productive ideas on how feedlot owners can work together to exchange information on developing successful business models.
  • Determination of methods of social media that can be used by the Association to share market information, management techniques, new innovative technologies and regulatory changes that will enhance the industry.  
  • Developments for the Association as a representative of the farmers before the government. The Association will assist in the development and implementation of the meat grading and standardization, sale and purchase of cattle and lambs on a live weight basis in cattle markets, retail pricing through professional regulatory bodies, and facilitation to the farmers/investors in developing feedlot and value-added businesses in the industry. 
  • Any other tasks assigned by the COP or Chief Technical Advisor.

Qualifications

  • The Short-Term consultant should have:

  • Extensive international experience having worked on Integrated Supply Chain of the meat sector.
  • Requisite prior experience working senior level consulting assignments with donor funded projects with a focus on developing business associations for feedlot fattening farmers and the value-added private sector business community.
  • Experience working in developing countries, especially on developing feedlot farmers associations in meat industry.
  • Demonstrated ability to work in a team with interpersonal and communication skills.
  • Documented report writing skills and oral fluency in English.

Added Value Meat Products Specialist

Posted On: Filed Under:

CNFA-AMD Project

US-Pakistan Partnership for Agricultural Market Development

SCOPE OF WORK

 

Project Name

CNFA-AMD  / Project Number AID-391-C-15-00003

Consultancy Assignment

AMD

Consultant Title

CNFA – Added Value Meat Products Specialist

Reports to

Chief Technical Advisor

Place of Performance

Karachi and Lahore, Pakistan

Est. Period of Performance

 24 days (21 in country; 3 Homebase) – ASAP

 

Project Description:

The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in citrus, mango, high value/off season vegetables and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector-led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together, these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani meat, HV/OSV, citrus and mango more profitable and more competitive.

 

Background Information:

 

Pakistan’s meat exports are marked by minimal value-addition, mostly dealing in chilled and frozen carcasses, quarters and some boneless meat. Geographical proximity and complicated compliance regimes of export partner countries remain the foremost factors driving market access and growth. At the moment, Pakistani exporters aggressively compete amongst each other for market share in the GCC region, where fresh/chilled whole carcass meat sourced from Pakistan accounts for almost 80% of the market share. In the absence of new marketing avenues and product diversification, the prevailing market dynamic has continued to erode profit margins and inhibit innovation.

 

The current project has identified many Pakistan beef  farmers that have put their labor and limited capital into the establishment of new beef feedlot farms. Farmers are now willing to buy some of the needed equipment and technology they need to produce and market high quality beef.  Further, improvements in the collection, distribution, and processing of beef in Pakistan will lead to added income throughout the rural sector. 

 

The beef sector can only be compeditive if they get the highest value for all parts of the beef animal.  This includes quality primal cuts plus added value items from other parts of the animal.  The added value meat production specialist will assist the Pakistan beef industry through the development of a new value added meat products that can be economically produced for by the Pakistan Meat Abattoirs.  The added value meat production specialist will identify  resources and technologies that will modernize the Pakistan beef industry and will transfer this information to the abattoirs.  This will  be done by focusing on the following:

 

·         Development of high value meat products from primal cuts of beef

·         Development high value meat products from by products of the beef animal

·         Value added opportunities for processors in the form of improved quality products commanding higher market values, such as sausages, cold cuts, cooked canned beef and frozen processed meat products; and

·         Increased consumer demand for beef products through educating and encouraging beef consumption at the consumer level.

 

The AMD project through a partnership with selected grantees will diversify their facilities and increase value addition for meat products and by-products. The induction of value-added meat processing will allow for a diversified product portfolio and will contribute to greater value addition during processing. Venturing into value added meat preparations such as making Polony, Corned beef products, Smoked products and Sausages,will enable the businesses to improve their overall business productivity and, through the induction of new technologies and demand-driven technical assistance, become more competitive in international markets.

 

Assignment Scope:

Assignment Scope:

  • The International consultant tasks will include but not be limited to:
  • Understanding of Pakistan’s livestock industry and Meat Value Chain
  • Held meetings with the value added businesses in meat industry and understand existing scenario of meat cuts and by products development.
  • Assist meat processors in value added meat preparations such as making Polony, Corned beef products, Smoked products.
  • Provide in site consultatncy to the interested processors to produce ready to cook meat cuts such as meat balls, burger patties and sausages.
  • Conduct trainings and technical workshops to educate and skill the industry on high value added product development.  

Deliverables:

  • The international consultant is expected to deliver following;
  • Present a report on finding and suggestions regarding high value added products development in Pakistani meat industry.
  • Conduct trails with potential meat processors to produce ready to cook meat cuts such as meat balls, burger patties and sausages.
  • Develop training program for the industry on high value products and by products development.
  • Oversee skill development program on high value added products development for industry.
  • Suggest cost cutting techniques and revenue generating plans in high value added business.
  • Able to create market linkages in international halal market.

Qualifications:

  • The international consultant should have:
  • Extensive international experience of having worked with commercial meat value added businesses on high value added products development.
  • Have a brief knowledge of meat industry internationally
  • Requisite prior experience of working at senior level consulting assignments with USAID funded projects worldwide with a focus on the development of the high value meat products.
  • Demonstrated ability to work in a team, interpersonal and communication skills;
  • Documented report writing skills in English and oral fluency in English

All Qualified candidates should send their CVs to recruitment@pakistan-amd.org with subject line “High value added meat products development