Team: Farmer-to-Farmer | Commitment: Volunteer | Location: Mozambique

Marketing and Business Development – Associação Chingurirai Kulima

Farmer to Farmer description

The John Ogonowski and Doug Bereuter Farmer-to-Farmer (F2F) Program is authorized by the U.S. Farm Bill and managed by the United States Agency for International Development (USAID). F2F works to generate rapid, sustained economic growth in the agricultural sector through short-term technical assistance provided by U.S. volunteers and supported by highly trained local staff. A secondary goal of F2F is to increase the American public’s understanding of international development issues and programs, and international understanding of the United States and U.S. development programs.

CNFA is implementing F2F in the Southern Africa region, working in Malawi, Mozambique, and Angola. We rely on the expertise of U.S. volunteers from diverse backgrounds to respond to the needs of hosts. These hosts can be farms, processors, cooperatives, farmer associations, or other agricultural enterprises; they vary in size and commodity focus. Each volunteer assignment has distinct objective that are determined by the needs of the host organization.

Issue Description

Associação Chinguirirai Kulima, a local name meaning “encourage yourself in farming”, is a smallholder farm association located in Cafumpe. Founded in June 2012, the association is comprised of 28 members (15 women), which each have 2 hectares to produce vegetables, cereals and legumes. In addition, the association owns an area of 15 hectares distributed as following: 5 hectares for vegetables and 10 hectares for other crops. Last agricultural season, the association sold 6 tons of lettuces, 8 tons of cabbages, 6 tons of tomatoes, 4 tons of onions, 3 tons of sesame, 31 tons of corns, 4 tons of dry beans and 500 kg of flesh potatoes and the gross sales was about 1,400,000 MZN (about 24 ,000 USD).


One of the challenges that the associations members face is to understand how to market their produce. Ultimately, the association hopes to sell its produce to formal markets such as, local supermarkets, restaurants and hotels.   Chinguirirai Kulima is seeking a Farmer-to-Farmer volunteer that could to assist the association members on creating a marketing plan and improving business management.


Desired Outcomes

Members of Chinguirirai Kulima trained in development of marketing plant and tools for better business management. That will help them to find better ways to increase their incomes and profits and become commercial farmers.

Desired Qualifications

·   Willingness to work for a week or more in a rural Mozambican town.

·   Must be citizen or permanent resident of the U.S.

·   Former agribusiness management or consulting experience.

·   Practical experience on business plan development.

·   Experience in developing marketing plans for smallholders’ farmers.

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