Team: Programs | Commitment: Career | Location: Nigeria
Marketing and Communications Coordinator
The Marketing and Communications Coordinator will contribute to, and manage as directed, all project client reporting and presentation requirements as well as all external communications in country. S/he will report directly to the Marketing and Communications Manager and liaise as needed with USAID Nigeria mission representatives, other USG organizations, and bilateral national partners and stakeholders. Working closely with CNFA’s Corporate Communications team based in Washington, DC, the Marketing and Communications Coordinator will actively participate in, and materially contribute to, planning, initiating and managing the full breadth of the marketing and outreach activities of the project, with a strong focus on capturing and promoting the reach and impact of the project. S/he will provide day‐to‐day support to the Communications Manager in implementing the project’s communications, reporting, and outreach activities. S/he will additionally support project sponsored events, such as national and international conferences and events, by organizing, branding, and producing informational materials and facilitating business participation. This position works with all project components and stakeholders in helping them optimize their marketing strategies, including but not limited to collateral development, client outreach, web and mobile applications, and social media.
The five-year USAID Feed the Future Nigeria Agribusiness Investment Activity, implemented by CNFA as part of the United States Government’s Feed the Future Initiative, strengthens the business enabling environment to promote private sector investment in agriculture. To achieve this goal, the activity focuses on three interrelated components: improving the ease of doing business in the agricultural sector; broadening access to finance by mitigating the credit risks of agribusinesses; and promoting investment opportunities for agribusinesses to expand and scale up operations. In line with the U.S. and Nigerian Government’s commitment to growing the non-oil based economy, these efforts will increase the quality, quantity, market access, and diversification of Nigeria’s agribusiness sector.
Beginning in December 2018 and closing in 2023, this $15.6 million project aims to integrate thousands of small and medium enterprises (SMEs) and producer organizations as high-performing commercial actors in the value chains for rice, maize, soy, aquaculture, and cowpeas. As a result of streamlined regulations, more effective policies, improved production and processing practices, and significantly increased finance and investment flows, the project will increase the competitiveness and returns of both large and small sale agricultural enterprises. Employing a value chain approach, the Agribusiness Investment Activity aims to facilitate $100 million in new lending and $100 million in new investment across the 5 crops in the following 7 designated States: Kaduna, Niger, Kebbi, Benue, Delta, Ebonyi, and Cross River. The USAID/Nigeria Agribusiness Investment Activity is a 5-year year, $15 million-dollar project implemented by CNFA as part of the United States Government’s Feed the Future Initiative. The project’s goal is to strengthen the business enabling environment to promote private sector investment in agriculture. Activities will encompass three broad but interrelated components. First, the Agribusiness Investment Activity will improve the ease of doing business in the agricultural sector; second, the Activity will expand access to finance by mitigating the credit risks of agribusinesses; and third, the Activity will promote investment opportunities for agribusinesses to strengthen their readiness to expand and scale up their operations. Taken together, these efforts will increase the volume, added value, and diversification of agribusiness investments.
Duties and Responsibilities
- In coordination with USAID, help develop targeted messaging for the project to convey its impact and success in keeping with USAID guidelines and priorities to internal and external stakeholders.
- Working with the Communications Manager, develop a communications strategy for the project to highlight achievements and effectively communicate progress ensuring that the strategy is aligned with CNFA’s global approach.
- Execute the overall communications strategy (internally and externally).
- Contribute to the process of developing and delivering contractual deliverables including quarterly and annual reports.
- Coordinate with the ICT unit and other project subcontractors in using mobile
- and internet technologies in their communications and marketing and outreach strategies.
- Advise ICT staff and subcontractors as well as stakeholders on best marketing strategies for internet and mobile applications.
- Support the technical teams where applicable and as directed in developing SOWs for STTA to support the
- marketing requirements of project intermediary organization beneficiaries.
- Work alongside all project components and cross cutting team members in helping project beneficiaries better understand and market their services to target audiences.
- Provide advice, and implement international best practice models, on how entrepreneurs and
- MSME service providers market and communicate with each other, their stakeholders and clients.
- Provide quality assurance related to informational content and product development including PPTs, fact sheets, case studies, success stories, brochures, profiles, and the preparation of talking points.
- Coordinate high-profile events, delegations, and field visits by U.S. government agencies, international organizations and donors, regional economic communities (RECs), embassies, and local partners and stakeholders.
- Update the project website as needed to ensure information is up to date and progress and events are shared as is appropriate. This may include updating and uploading modules and developing resources for relevant stakeholders to use.
- Develop social media content for platforms such as Twitter and Facebook, with USAID/Nigeria’s Department of Communications (DOC) Office, to provide project updates and engage a network of stakeholders, in close association with CNFA’s home office Corporate Communications team.
- Develop outreach materials including banners, brochures, reports and other forms of internal and external communications, and manage clearance processes.
- Follow communications protocols as agreed upon with USAID, the Chief of Party, and CNFA’s Corporate Communications, including receiving approvals for outreach and deliverables.
- Liaise with relevant stakeholders, as requested, including institutional and private sector partners, to increase visibility and maximize coordination.
- Conduct interviews and capture quotes or stories as needed for reporting.
- Take notes at staff meetings and other internal meetings as requested.
- Support programmatic events, trade shows, exhibitions and initiatives (e.g., conferences and other vents).
- Support communications with the USAID Mission and other USG agencies regarding project implementation, knowledge management, and information dissemination.
- Ensure program materials are branded correctly and consistently in keeping with USAID standards and branding guidelines.
- Maintain an up to date and comprehensive project contact database that can be searched by component, institution, geography, or name.
- Collaborate with technical staff on integrated project plans; provide communications support to technical staff as needed.
- Assist with the building of the capacity of project’s staff to develop reporting and promotional content from project activities; support staff with templates and reporting guidelines as needed.
- Perform other duties as requested by the COP or DCOP as needed.
- Must be legally allowed to work in Nigeria;
- University graduate with a degree in Marketing, Business, or a related field (Masters preferred);
- 3 years of experience in similar work;
- Previous experience in marketing in the field of development;
- Prior USAID experience strongly preferred;
- Demonstrated ability to unpack and communicate complex concepts simply with a range of
- stakeholders and sectors;
- Demonstrated experience in program and event management;
- Demonstrated experience in designing communications plans, developing and implementing knowledge management tools or systems, and developing content for social media platforms;
- Sound knowledge of Microsoft Word, Excel, and PowerPoint;
- Proficiency with Prezi, Visio or other graphic arts and desktop publishing software a plus;
- Excellent interpersonal skills and a strong team player;
- Ability to travel to support project work;
- Ability to facilitate e-marketing and web-based technologies for professional purposes;
- Experience working collaboratively with institutional and private‐sector partners and stakeholders in Nigeria;
- Ability to work well in diverse teams but also productive working individually with minimum
- Well organized, strong analytical skills, creative thinker, innovative, demonstrated personal
- initiative, stress tolerance, integrity and ethics;
- Excellent written and oral communications skills in English; and
- The ability to produce various informational products under tight deadlines.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, or protected veteran status. CNFA takes affirmative action in support of its policy to advance in employment individuals who are minorities, women, protected veterans, and individuals with disabilities.