Team: Farmer-to-Farmer | Commitment: Volunteer | Location: Mozambique

Marketing Plan Development

The John Ogonowski and Doug Bereuter Farmer-to-Farmer (F2F) Program is authorized by the U.S. Farm Bill and managed by the United States Agency for International Development (USAID). F2F works to generate rapid, sustained economic growth in the agricultural sector through short-term technical assistance provided by U.S. volunteers and supported by highly trained local staff. A secondary goal of F2F is to increase the American public’s understanding of international development issues and programs, and international understanding of the United States and U.S. development programs.

CNFA is implementing F2F in the Southern Africa region, working in Malawi, Mozambique, and Angola. We rely on the expertise of U.S. volunteers from diverse backgrounds to respond to the needs of hosts. These hosts can be farms, processors, cooperatives, farmer associations, or other agricultural enterprises; they vary in size and commodity focus. Each volunteer assignment has distinct objective that are determined by the needs of the host organization.

Issue Description

  • Zembe Company is a privately held agribusiness located in Chimoio, Manica Province, roughly 200km from Beira. It was founded in 2010, and has 400 hectares of land and an array of equipment that allows the company to provide farm services to smallholder farmers in the surrounding area. Their agricultural activities are centered mainly on production and marketing of vegetables, cereals and legumes. This season Zembe expects to produce 500 metric tons of seed (mainly cereals and legumes) for sale to area farmers.
  • Zembe seeks assistance from an F2F volunteer to develop a marketing plan and strategy to maximize sales and establish lasting, successful relationships with their customers.

Desired Impacts

  • Improved understanding of current market and ways to improve marketing strategies.
  • Increased incomes and quality of life for employees, due to increased sales.

Desired Qualifications of Volunteer

  • Willingness to work for a week or more in rural Mozambique.
  • Extensive experience in developing strategic business plans and marketing strategies.
  • Familiarity with agribusiness, and agriculturally-oriented marketing.
  • Must be citizen or permanent resident of the U.S.

These trips are volunteer-based, but all trip-related expenses are covered by CNFA, and typically last between two and three weeks.