Team: Programs | Commitment: Consultant | Location: Karachi and Lahore, Pakistan
STTA: International Livestock and Meat Specialist
U.S. -Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in Citrus, Mango, High value/off season vegetable and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani mango, citrus, meat and HV/OSV more profitable and more competitive.
Pakistan’s meat exports are marked by minimal value-add, mostly dealing in chilled and frozen carcasses, quarters and some boneless meat. Export shipments are heavily reliant on airfreight services and therefore geographical proximity and complicated compliance regimes of export partner countries remain the foremost factors driving market access and growth. At present, high freight cost and limited market outreach has led Pakistani meat exporters to aggressively compete amongst each other for market share in the GCC region, especially UAE, where meat sourced from Pakistan accounts for almost 85% of the market share. In the absence of new market avenues and diversified products, the prevailing market dynamics continues to erode profit margins and breed mistrust amongst industry players.
In the year 2014, Pakistan’s meat exports totaled $210 million. These exports comprised of chilled and frozen meat of both bovine animals ($130 million) and that of small ruminants (sheep/goat, $80 million). Over 77% of the total exports were made to the GCC countries, where Saudi Arabia and UAE accounted for 31% and 22% of exports, respectively. The only significant export destination outside of the Middle East region was Vietnam, representing 10% of total Pakistani exports in 2014.
Sustainable growth of exports and greater profitability will hinge on the sector’s ability to leverage sea freight services for existing markets and target more rewarding segments with value added, quality product. In order to do so, measures will need to be taken to improve phyto-sanitary controls, introduce innovative packaging, employ controlled/managed atmosphere supply chain solutions, and market higher value meat cuts.
To promote Pakistani meat in the GCC region, AMD facilitates attendance in Gulfood each year and organizes a branding dinner on the sidelines of the expo for key buyers, stakeholders and trade attaches of target countries. The branding dinner and participation in Gulfood will allow AMD to promote quality Pakistani meat in the regional market and will enable the branding and re positioning of improved quality high value meat cuts for more rewarding market segments.
Objectives of the Technical Assistance:
The objective of this assignment is to provide support to the AMD staff in organizing the 2018 Gulfood in Dubai in general, and in particular with the annual branding dinner held on the sidelines of the event, which, is a flagship initiative of the AMD program. The consultant will work with the AMD team to ensure that the meat procured for the branding dinner is of the highest quality available and is as per the specifications developed. The consultant will work closely with the vendors engaged by AMD for identifying the animals in Pakistan, proper slaughtering, proper ageing, packing, exporting, coordination with the event organizer for proper preparation and finally, preparation of the dinner cuts to be consumed at the Product Branding Dinner. The consultant will also mentor participants in technical matters including the benefits of slaughtering heavier carcasses from younger animals the products from which are the competitive range for vacuum packing and boneless exportin the next phase of market development. The consultant will also be available to assist facilitated exporters in technical discussions in B2Bs during the expo.
Estimated level of effort (LOE) for the assignment:
10 working days (including 2-travel days)
Timing of the Assignment:
The consultant will commence working on this assignment on or about February 15, 2018 with completion by March 05, 2018.
- Coordinate with the AMD marketing and program team for development of work plan;
- Assist AMD marketing team in preparations for and during Gulfood 2018 particularly for the branding dinner held during the expo;
- Development of a Power Point presentation documenting the trail shipment by sea for presentation at Gulfood 2018.
- Any other technical support related to this assignment as per CTA / COP requirements.
- Develop a detailed work plan for the STTA assignment within 1 days of assignment commencement;
- Final report on assistance provided to the AMD team during Gulfood 2018 including details of meat exporters mentored, technical role provided in b2b and b2g discussions;
- Power Point presentation documenting the trail shipment by sea for presentation at Gulfood 2018; and
- Any other related tasks assigned by the COP or CTA.
- An advanced degree in the field of agriculture;
- Experience of having organized and participated in international agricultural/ food related expos in the Middle East particularly Gulfood;
- Extensive experience of having worked with commercial livestock entities and commercial farms as well as other players in the Livestock value chain. Experience in Pakistan; particularly in Punjab, Sindh and KPK a plus;
- More than 15 years of professional practical experience working in the field of livestock meat production and marketing worldwide;
- Requisite prior experience of working at senior level consulting assignments with USAID funded projects in Pakistan with a focus on development of the livestock agribusiness value chain using an integrated supply chain approach;
- Experience in developing countries on designing and development of livestock interventions;
- Demonstrated ability to work in a team;
- Demonstrated interpersonal and communication skills; and
- Documented report writing skills in English;
- Oral fluency in English.