USDA West Africa PRO-Cashew Project Launches Educational Campaign to Improve Cashew Agricultural Practices

Project will distribute cashew seedlings to smallholder farmers in Côte d’Ivoire

The USDA PRO-Cashew project implemented by Cultivating New Frontiers in Agriculture (CNFA), in collaboration with the Cotton and Cashew Council (CCA), is piloting a Ciné Village campaign in Côte d’Ivoire to encourage cashew producers to adopt good agricultural practices through educational films.  Through this interactive campaign, the project aims to build capacity of smallholder cashew farmers and boost their competitiveness in production and trade.

What: Launch of Ciné Village – an educational campaign to improve agricultural practices and distribution of improved cashew seedlings to smallholder farmers.

 Who: Representatives of the Ivoirian government, PRO-Cashew and cooperatives will attend the launch ceremony:

  • Coulibaly Yaya, General Secretary, Prefecture of the Department of Yamoussoukro
  • Agba Wilson, Municipal Councilor of the Municipality of Yamoussoukro
  • Dr Ouattara Mariam, Director of Production of the Cotton and Cashew Council (CCA)
  • Jean Francois Guay, Managing Director & Chief of Party, USDA West Africa PRO-Cashew project

When: Thursday, June 24, 2021, from 09:00 to 13:00

Where: Hotel Berah, Yamoussoukro, Côte d’Ivoire

About PRO-Cashew: The U.S. Department of Agriculture’s (USDA) five-year PRO-Cashew project (2019-2023) aims to boost the competitiveness of West African cashew producers in Benin, Burkina Faso, Côte d’Ivoire, Ghana, and Nigeria by improving the efficiency and quality of production and trade and by working to develop more coherent regional trade and investment policies. For more information visit, West Africa Cashew Project (PRO-Cashew) | CNFA

Note to media: Journalists and all participants will be required to comply with the arrangements and information provided by the PRO-Cashew project. Upon arrival at the launch ceremony, media representatives will be required to wear a face mask and social distance as part of the COVID-19 health and safety measures.