Marketing Plan Development

Farmer-to-Farmer is a USAID-funded initiative, which sends American agricultural/agribusiness experts to developing countries to offer technical assistance to our host organizations. These trips are volunteer-based, but all trip-related expenses are covered by CNFA, and typically last between two and three weeks.


Associacão Culimacuacanaca is a farmer association in Mozambique comprised of 1642 members, including 244 women. The association mainly produces and markets soybeans, corn and pigeon peas. Last season, the host sold about 170 tons of soybeans, 30 tons of corn and 23 tons of pigeon peas, primarily to a Mozambican poultry producer and the Programa Mundial para Alimentação (also known as the World Food Program). Although sales have increased over time, the association still struggles with business management and accounting skills. In 2015, CNFA sent a volunteer to train board members on financial management tools to allow transparency and accountability in the business, and the association is requesting a second volunteer to improve the marketing plan.

Desired Impacts

• Increase the sales of soybeans, corn and pigeon peas.

Desired Qualifications

• Practical experience in accounting, financial management, and marketing
• Experience in developing agricultural business plan
• Practical experience on market research and price negotiation
• Willingness to work for a week or more in a rural Mozambican town.
• Previous experience working with rural communities in Sub-Saharan Africa is preferred
• Must be citizen or permanent resident of the U.S.

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