Success Story

Technology Adoption in Livestock and Dairy Sectors Lead to Better Animal Health and Increased Sales

In Pakistan, approximately 65% of women work in the country’s agriculture sector—a majority of which are involved in livestock care and management activities such as calf rearing, cattle cleaning, milking and producing home-based dairy products like butter and yogurt. The USAID-funded Pakistan Agricultural Technology Transfer Activity (PATTA), implemented by Cultivating New Frontiers in Agriculture (CNFA), supports women smallholder farmers and entrepreneurs by working to increase their access to modern technologies and improve their management practices in high-value sectors like dairy and livestock.

Within these sectors, improved feed varieties and technologies play an important role in enhancing animal diets and health. Through its partnership with woman-owned agribusiness Farm Solutions, PATTA introduced improved feed varieties and feed formulation and nutrition practices to women farmers in the northern region of Gilgit-Baltistan (GB). By improving livestock nutrition, farmers were able to improve the quality of their meat and dairy products and subsequently increase their profits.

In early 2019, PATTA and Farm Solutions also held a series of women-centric awareness-raising sessions and demonstrations in villages across GB. Attended by a large number of women farmers, the events supported them to develop linkages with local dealers like Farm Solutions and motivated them to adopt modern, science-based feed for their cattle.

Farhat Bibi, woman dairy farmer, benefits from the adoption of improved feed technology for her cattle.

Farhat Bibi, a session participant and dairy farmer from the Barmas village in GB, learned the optimum amount of feed and timing needed to keep her cows healthy and productive. She also learned about and tried the improved ‘Barkat’ feed variety noting, “Its usage not only increased my yield of milk up to two liters per day, but also improved the health of my cattle. In addition to these benefits, the price of this feed is affordable for majority of dairy farmers.” Due to this increase in production, she now earns an additional 4,000 rupees per month in milk sales, which helps her improve her family’s livelihood and expand her business.

Reaching farmer communities across Pakistan with modern agricultural technologies, particularly in the most remote areas of the country, is vital for advancing agricultural productivity, increasing smallholder incomes and jobs and enhancing economic growth. While the current pace of technology adoption among farmers in Pakistan is slow, PATTA continues to promote enabling environments that allow smallholder farmers and entrepreneurs, particularly women, to invest resources in agricultural activities and increase technology uptake. By its end, PATTA anticipates that over 50,000 women will benefit from technology transfer, investments in agricultural technologies and awareness-raising initiatives.