Market Access

CNFA focuses on the demands of processors, traders and consumers to guide improvements all along the value chain. We believe that post-harvest handling practices, traceability, and quality standards are essential to ensuring market access at the local, national, and international levels. Our approach always emphasizes buyer demands and assists enterprises to implement business practices and technologies to meet those demands.

The range of tools we use to improve market access are wide-ranging and context-based, including:

  • Market Assessments, Rapid Market Appraisals;
  • Participation in Trade Fairs, Exhibitions, and Competitions;
  • Linkage Events such as Buyer Visits, Business-to-Business (B2B) Forums, and Mini-Trade Fairs;
  • Quality Standards Improvement through Training, Policy Reform, and Outreach;
  • Branding and Outreach, including website development, directories and other publications;
  • Market Information Systems; and
  • Association Development.

Next: Sustainable Agricultural Production

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