Agribusiness Development Activity
CNFA implemented the four-year, $20 million Agribusiness Development Activity (ADA), funded under the Millennium Challenge Georgia Fund (MCG) as part of the Compact between the Georgian government and the Millennium Challenge Corporation (MCC), to catalyze local matching investments from Georgian partner enterprises and farmers. Through matching grants, farmers received access to innovative agricultural production technology, inputs, quality control practices, and output marketing as well as stronger market linkages and reliable sources of inputs and methods to market higher-value products.
- Enterprise Initiative: ADA awarded resources to groups of farmers and enterprises applying innovative business solutions and technology to boost household incomes and net revenues. Applications submitted included a business plan built for domestic market demand;
- Value Chain Initiative: Value chain improvements were accomplished through technical assistance (via long- and short-term consultants/volunteers), formal and informal training, and access to grants and capital mobilization proposed by bidders responding to ADA’s request. The Value Chain Initiative built strategic commercial linkages between producers, processors, and markets in promising Georgian agricultural sectors, including dairy, meat and poultry products, fruits, citrus, nuts, vegetables, and potatoes;
- Rural Outreach Initiative: ADA launched a mass media campaign to empower Georgians to make better choices about their business environment and families through access to information.