Publications

Unlocking Potential for Georgian Wine in U.S. Markets

As the birthplace of wine, Georgia has a rich viticulture history that dates back thousands of years to when the “qvevri” winemaking method, a UNESCO Intangible Cultural Heritage Monument, was thought to have been first introduced. However, according to a consumer insight survey conducted by the USAID Agriculture Program and U.S.-based crowdsourced insights company Premise, 90% of survey respondents were unfamiliar with this distinction. In “Unlocking Potential for Georgian Wine in U.S. Markets,” the Program and Premise explore market trends and consumer preferences from three U.S. markets: California, New York City and Washington, D.C, in order to enhance the credibility and competitiveness of Georgian wine in new markets.