On June 1, people around the world celebrated World Milk Day, which originally kicked off in 2001 to focus attention on the importance of milk and the milk industry. The USAID – US Agency for International Development-supported Agricultural Growth Program-Livestock Market Development (AGP-LMD) project worked with Ethiopia’s Ministries of Agriculture and Health to increase awareness of the nutritional benefits of drinking milk and consuming dairy products.
AGP-LMD sponsored a “Question and Answer Quiz Show” featured on Saturday, June 7 on Ethiopian TV (ETV) where participants were asked questions related to milk and world milk day. More than 400 men, women and children watched the filming of the show.
AGP-LMD is part of the U.S. Government’s Feed the Future initiative to improve smallholder incomes and nutritional status in Ethiopia through investments in the meat/live animals and dairy value chains.