CNFA’s Agribusiness Development Project (ADP) in Moldova improved the international competitiveness and trade performance of the country’s high-value agriculture (HVA) sector, ultimately increasing rural incomes and employment. The $12.5 million program, funded by USAID, was successful in preparing Moldovan enterprises to meet the challenges of the international market. ADP strengthened the capacity of all participants in the value chain in Moldova, including producers, processors, aggregators, and exporters. The approach emphasized identification of markets for individual products, the use of value-chain drivers, production of marketable products, financing for replication, and the dissemination of market information.
- Development of the High-Value Agriculture Sector: ADP focused on developing the high-value agriculture sector by increasing the quality of crops through new technologies, including cold storage, better pre- and post-harvest handling techniques, and improved seeds. By the end of the project, participating firms had exported over $105 million in processed agricultural products, an increase of more than 23 percent.
- International Quality Assurance & Certifications: In order to boost exports to higher-value international markets, CNFA facilitated largescale gains in crop quality assurance and certification in food safety and quality standards.
- Expanding Access to Markets: Due to Russia’s 2005 embargo on Moldovan fresh fruits and vegetables, ADP began identifying and cataloging new markets for Moldovan produce. Target market conformation studies were conducted in the Baltics, Belarus, Germany, Poland, Romania, and Ukraine to assess the demand and market qualifications for 12 products, including apples, sweet peppers, tomatoes, table grapes, and other fresh fruits and vegetables. ADP conducted detailed rapid market appraisals in Romania, Russia, and Ukraine to give greater market detail and identify specific buyers. Domestic and international study tours followed to allow more than 1,500 people to make important international buying contacts.
- Leveraging Private Investment Through Matching Grants: ADP employed matching grants to increase local buy-in and promote investment in new technologies, awarding 23 producers and processors with grants worth $1.3 million to implement modern technologies including cold storage and new drying facilities. With a matching ratio of 2:1, the grants leveraged an additional $2.9 million from local enterprises. Producers were able to increase their annual sales from $500,000 to over $4.2 million, almost $2 million in high-value products. Similarly, processors increased their sales of high-value products from $1.3 million to $6.1 million.
- Promoting Market Information: To ensure producers and processors had access to the latest market information and training material, CNFA worked with the National Extension Network, a local Moldovan non-profit development agency, to create the Export MoldovaExport Moldova provided market surveys and training materials on international safety certifications, modern agricultural practices, and planning and management.